Engineering Components Manufacturer Market Diversification
Client Challenge
Precision Engineering Works, a manufacturer of specialized automotive and industrial components, was heavily dependent on a single export market. They needed to diversify their international presence to mitigate risks but lacked market intelligence and connections.
Our Approach
Conducted detailed analysis of potential markets based on industry growth and trade agreements
Developed tailored marketing materials highlighting quality and technical specifications
Facilitated participation in industry-specific trade shows in Germany and Japan
Provided training on international contract negotiations and pricing strategies
Created digital lead generation campaigns for target markets
Results
Successfully entered 3 new export markets (Germany, Japan, and South Korea)
Reduced dependency on primary market from 85% to 40% of export revenue
Secured OEM supplier status with two major international manufacturers
Increased overall export revenue by 125% within 24 months
Developed new product lines based on international market requirements