How to Start Exporting Leather Goods from India: A Beginner’s Guide
India is one of the largest producers of leather goods, known for its craftsmanship and quality. If you’re new to exporting leather products, this guide will help you understand the essential steps to get started in the international market.
Step 1: Prepare Your Leather Products for Export
Before you start selling globally, ensure your leather products meet international standards:
1.Quality Control: Conduct durability, colorfastness, and chemical safety tests.
2.Sustainable Sourcing: Use eco-friendly tanning methods to appeal to environmentally conscious buyers.
3.Premium Packaging: Ensure your products are well-packaged to prevent damage and enhance brand appeal.
4.Certifications to Obtain:
EU: REACH compliance
USA: ISO 9001 for quality management
Sustainable Leather: LWG (Leather Working Group) certification
Social Accountability: SA8000 certification
Step 2: Identify Your Target Market
Understanding demand in different countries will help you sell more effectively:
1.USA & Europe: High demand for handbags, footwear, and luxury leather accessories.
2.Middle East: Prefers exotic leather products and premium goods.
3.Southeast Asia & Africa: Growing markets for budget-friendly leather products.
4.Luxury vs. Affordable: Identify whether you are selling premium handmade goods or affordable mass-produced items.
Step 3: Get the Required Licenses & Documents
To export legally, you need the following:
1.Import Export Code (IEC): Obtain from the Directorate General of Foreign Trade (DGFT).
2.HS Code: Leather goods typically fall under HS Code 42.
3.Export Documentation:
Commercial Invoice
Packing List
Certificate of Origin
Bill of Lading (for sea) or Airway Bill (for air)
Inspection Certificate (for certain markets)
Leather-specific compliance certificates
Step 4: Pricing & Payment Setup
1.Calculate Costs: Include raw materials, labor, packaging, shipping, and customs duties.
2.Competitive Pricing: Research similar products in your target market.
3.Secure Payment Methods: Use reliable international payment gateways like:
PayPal (for small transactions)
Wire Transfers (for bulk orders)
Letter of Credit (for larger shipments)
4.Government Export Benefits: Check schemes like RoDTEP and duty drawbacks for incentives.
Step 5: Selling Your Leather Goods Internationally
You can export through various channels:
1.Direct Exporting: Selling directly to international buyers.
2.Distributor Partnerships: Work with wholesalers who can stock your products.
3.E-commerce Platforms: List on Amazon Global, Etsy, and leather niche platforms.
4.Trade Shows & Exhibitions: Attend MIPEL (Italy), Lineapelle (Italy), and APLF (Hong Kong) to meet buyers
Step 6: Marketing Your Leather Products
1.Brand Storytelling: Showcase your craftsmanship and sustainability efforts.
2.Online Presence: Create a professional website and use social media (Instagram, Facebook, LinkedIn).
3.Influencer & Sample Marketing: Send samples to global influencers and potential buyers.
4.Content Marketing: Write blogs and create videos about your products’ uniqueness.
Step 7: Shipping & Logistics
1.Freight Forwarders: Choose experienced logistics partners familiar with leather exports.
2.Shipping Methods:
Air Freight: Faster but more expensive.
Sea Freight: Cost-effective for bulk shipments.
3.Proper Packaging: Use moisture-resistant and durable packaging.
4.Insurance: Protects against transit damage or loss.
5.Customs Clearance: Understand the import duties and restrictions in your target countries.
Step 8: Building Long-Term Success
- Consistent Quality: Ensure uniformity in every batch to maintain trust.
- Customer Relations: Offer excellent after-sales support to international buyers.
- Market Research: Keep track of global trends in leather fashion and sustainability.
- Innovation: Introduce new designs while preserving traditional craftsmanship.
- Sustainability Focus: Increasingly, buyers prefer eco-friendly and ethically sourced leather goods.
Final Thoughts
Exporting leather goods can be highly profitable, but success requires careful planning and execution. Focus on quality, market research, and strong relationships with buyers. With patience and the right strategies, your leather business can thrive in the global market!